Exterior color selection is a passion at Housing Design Matters. We recognize color as the finishing touch on exterior design. But over the years, we have found this critical step overlooked or left to the future homeowner to select. The result? 50 shades of beige and a bland, forgettable, why‐bother streetscape. We can do better than that! 
 
Style‐Specific Colors
Our approach starts with selecting exterior colors that enhance the architectural style of the home. A Craftsman style, for example, should not have the same exterior colors as a Low Country, Georgian or Spanish Eclectic. Craftsman tends to have more saturated earth tones while Low Country features light, bright and breezy colors.  Each style has a variety of colors unique to that style that serve to reinforce their architectural characteristics. 

Add Actual Colors
Within each style‐specific color collection, use real color! Greens, blues, reds and yellows. These make great accent colors but are also fantastic main body colors! Keep in mind that exterior paints are more muted than interior paints. For example, Sherwin Williams has created a color palette they call Fundamentally Neutral™. If that’s still too many colors to choose from, look to precolored exterior products like Ply Gem’s Mastic™ line of siding or James Hardie’s Colorplus™ siding. These are great places to start.   

Two Body Colors  
Add animation to the exterior by selecting two body colors; main body and second body. I like a darker second body color around the entry of the home to create a welcoming, more intimate feeling. If your home features two siding profiles, showcase the difference in texture by changing the color – making shake shingles standout from the lap siding or highlighting board and batten as a design piece.  


Think Three Dimensional  
It is important to visualize where the different body colors stop and start. I recommend transitioning colors on an inside color. If you focus your second body toward the center of the home, you won’t have to carry the color all the way down for the side of the home. A color placement diagram is a very helpful tool for both you and your painter.  

Bold and Subtle Palettes
Within each style color collection, we like to include palettes that are both bold with lots of contrast and subtle with less contrast. This will allow future homeowners to select color schemes that match their personal preference. Let’s face it, not everyone wears red everyday like me! 
 
Take it Outside
Exterior colors should always be viewed outside. It is amazing how seeming dark colors wash out in the bright sun light. Or how the contrast between siding and trim colors seems to diminish. Additionally, sunlight is full spectrum light while interior lighting is not and can shift greatly depending on the type of light. Incandescent lights (does anyone still have those bulbs?) are very amber while fluorescent are more green.  
 
Streetscape Squint Test  
The last and final test is to arrange all your selections so they to be viewed together, much like the will be seen in your community. Then give it the squint test: squinting your eyes halfway cuts out the noise and allows you to see the essence of your selections. If you have fifty shades of beige, it will show as one giant beige blob. But if you have color and tone diversity, it will show through when you squint. Try it! Take your existing collection of colors out of the “color selection book” and lay them all out together and you’ll get the idea.